As Canada’s first school to join the Information School consortium, the iSchool at the University of Toronto is among the world’s leading information and knowledge management schools. With a focus on approaching education through the prism of people, information and technology, Wise & Hammer focused on creating a digital landscape where the school's innovative ideas were expertly communicated in an elegant, intuitive manner.
Researching a prospective school or program can be a daunting task. By mirroring the Faculty of Information's multidisciplinary approach, Wise & Hammer focused on combining copy with visual cues. Clean, elegant icons act as entry points, guiding the user's eye to the information that they seek, with a fully expandable microsite navigation. The result is a comprehensive resource for Future Students that informs instead of overwhelms.
Some fonts are more robust than others and the font used for print purposes at the Faculty of Information was unfortunately not widely accessible on the web. Keeping in mind the importance of maintaining a consistent brand identity with typography in a digital environment, Wise & Hammer investigated multiple type options. We felt that Montserrat Medium paired with Arimo was the best substitute. We felt that the combination of those typefaces communicated the right look and feel of the brands’ visual language.
A key element of iSchool’s brand update is the mosaic pattern, which was inspired by the unique geometric architecture of the faculty’s home at the John P. Robarts Research Library. The mosaic symbolizes diversity, creative tension, and the ‘coming together’ of many disciplines. Wise & Hammer rose to the challenge of showcasing the mosaic pattern on the Faculty of Information’s website and incorporating it into their digital presence.
As a school that is paving the way for information studies in the digital age, an equally functional mobile counterpart was a must have. Wise & Hammer designed a simplified header with a hamburger menu navigation system, a content area block, social media bar, and clear footer that allows the user to navigate the content on mobile with ease.
As a conduit of information, iSchool needed their website to be fully functional on all devices. Wise & Hammer developed and tested a responsive design that provides accessibility to every user, on all devices, no matter their size.