We were also asked to create a general recruitment poster to attract uninvolved and passive youth to the Unfiltered Facts program. It was imperative that the design language avoided being preachy or condescending and was relatable to the youth. Playing on the idea of “FOMO" (fear of missing out) in the messaging, we created a powerful yet inviting poster using the same bold colour palette and the iconic raised fist as a symbol of unity and strength.
Unfiltered Facts identified four major subcultures they wanted to reach by using shared content on social media. We were tasked with creating memes using taglines created by the UnFiltered Facts youth to target each of these sub-cultures in a visual way. To achieve this, we focused on the use of typography to create shareable graphics that the youth could identify with and Unfiltered Facts could promote on various social platforms.