The National Reading Campaign (NRC) is a national multi-sector coalition of organizations and individuals, passionate reading advocates and enthusiasts, dedicated to the principle that reading is essential to the well-being and happiness of every Canadian and to the health of our democracy.
The NRC came to Wise & Hammer, not just looking for a new website. They needed a sophisticated online presence that was robust, powerful, AODA accessible, interactive and flexible. A platform that can house and promote research about the joy of reading, a place where conversations about books and reading can occur, a set of tools that will help to help engage readers and, act as a rallying point for advocacy.
As Canada’s national literary awards, the GGs represent the rich diversity of Canadian literature. The National Reading Campaign wanted to share information about the winners, nominees and drive discussion with their community about the books.