National Reading Campaign
The National Reading Campaign (NRC) is a national multi-sector coalition of organizations and individuals, passionate reading advocates and enthusiasts, dedicated to the principle that reading is essential to the well-being and happiness of every Canadian and to the health of our democracy.
The NRC came to Wise & Hammer, not just looking for a new website. They needed a sophisticated online presence that was robust, powerful, AODA accessible, interactive and flexible. A platform that can house and promote research about the joy of reading, a place where conversations about books and reading can occur, a set of tools that will help to help engage readers and, act as a rallying point for advocacy.

Not just book smarts.
“We want an open the door for all Canadians.”


Mobile, Accessible, Gorgeous.
On any device, at any place, at any time is a good time to read.
How often would you describe creating a new website as a pleasant experience? For us at the National Reading Campaign working with Wise & Hammer on this huge new site has been just that. Throughout the process they left no detail to chance, no aspect was too minor to be discussed, every problem led to a creative solution that reflected their up to the moment knowledge of web usage, and deadlines were always met or surpassed. They had clear and well-thought out ideas to avoid issues that we'd faced on our old website, all of which we implemented. We were able to sit back and watch their team fashion us a magnificent website. We'd do it again with them in a minute.

Readerly Blog.

Microsite enabled.

Governor General’s Literary Awards.
As Canada’s national literary awards, the GGs represent the rich diversity of Canadian literature. The National Reading Campaign wanted to share information about the winners, nominees and drive discussion with their community about the books.