In operation for a staggering 125 years, the Hamilton Public Library wanted to kickoff the new year by delivering their patrons something special. Wise & Hammer was initially tasked to create some exciting new library card designs that really put the focus on their new brand and breathed new life into the old logo. The immediate success of the new library cards opened the floodgates for Wise & Hammer, allowing for the subsequent expansion of Hamilton Public Library’s vast array of printed and digital materials.
One of the key components to the rebranding was providing meaningful take-away materials full of valuable information for library-goers. With that in mind, crafting a brand new Welcome Brochure was an ideal way to engage customers and the community at large while introducing the new brand. To ensure users’ first experience with The Library was a positive one, Wise & Hammer needed to create communication materials that were not only efficient and effective, but also sparked incentive for people to attend the various programs and events offered by HPL. The final outcome was a beautifully designed Welcome Brochure that successfully introduced the new face of the Hamilton Public Library to the people of Hamilton.
The What's Happening seasonal program guides were introduced to drive community participation and engagement. Due to the shear volume of amazing programs offered, previous iterations of the guide were often very difficult to read and looked more like a typical phone book.
The Hamilton Public Library offers many unique programs representing the entire spectrum of the population; Adults, kids, seniors, new Canadians, entrepreneurs, students and professionals are sure to find something suited to their interests. Our job was to highlight these programs in a way that made them more accessible to everyone.
The redesign of this guide focused on three main goals: catalogue a large amount of information easily and accurately, make it easier for residents to find and understand services that are available to them, and showcase the wide range of programs and services offered across 22 branches in an elegantly organized and visually appealing fashion.
HPL is a large organization with heavy requirements to manage and communicate vast amounts of information. One of the predominant ways that the The Library achieves this is through the use of varying printed materials. Wise & Hammer was tasked with creating a series of visually stimulating collateral pieces that would grab the viewers attention, explain the details clearly and leave a lasting impression.
Wise & Hammer produced numerous collateral pieces including posters, brochures, information sheets, roll-up banners, placards and bookmarks, incorporating the new look and feel clearly and consistently throughout to reinforce the new brand with the public.
Having the opportunity to create cool pieces such as these HPL temporary tattoos was a fun challenge for the Wise & Hammer design team. We created two versions to ensure the tattoos resonated with both adults and children alike. The goal was to give something fun back to the community while extending the brand identity outside of the physical walls of the library.
Navigating such a large organization comprised of multiple branches, all with unique layouts, can become a bit of a challenge. To ease the confusion, Wise & Hammer built a cohesive set of signage and wayfinding tools that gives visitors a sense of familiarity and direction regardless of the specific branch. As a component of the brand, these pieces become markers that library goers can spot amid the array of visual stimuli.