Designing the new Hamilton Public Library Cards.

HPL wanted to start the celebration of their 125th year in style.

In operation for almost 125 years, the Hamilton Public Library wanted to start the new year delivering their patrons with something special. Wise & Hammer was tasked to create some exciting new Library cards designs that really put the focus on their new brand, and breathed some new life away from the old logo. We put pencil to paper and began our creative process, creating multiple mockups that offered a new vision of imagination and style, all the while maintaining that sense of friendliness, openness and sharing associated with the Library for over a century.

Two Distinct Designs

After creating several new design options for both the adult and kids library cards, we presented our round of mockups to the library. We prefer to offer multiple options to clients. Having more than the simple three options allows the creative juices to flow. Which in turn drives the conversation. The conversations we have with clients drive us to create a final product that is bold, elegant and memorable.

We love working with Wise & Hammer. We value their organized approach, attention to detail, and strong project management skills – libraries like order and process. But we’re also community builders and Wise & Hammer is helping us share the love we have for Hamilton in new ways. They are helping us better represent our strategic priorities. Their creative approach is stellar – look at our new library cards! Their strategy and problem solving capabilities and solutions are highly valued. We feel like we have a real partner with the Wise & Hammer team.

Melanie Southern — Director, Public Service, Partnerships & Communications @ HPL

Hamilton Public Library Kids Card

Libraries exist to open up entirely new worlds to kids. It’s a place that can harness their imagination, lead to new discoveries and set them on a path filled with adventure learning.

The final library card design shows Foster Fox navigating a parade of air balloons, with a telescope looking to the future.

Hamilton Public Library Adults Card

Libraries today offer much more than just books. They are hubs for digital communications and creation, allowing access to the tools people need to build things.  They offer ebooks, audiobooks, music, software… Access.

Our final card design represents all that the Hamilton Public Library is and offers. The Freedom to Discover.